NetbaseQuid provides companies and brands with insights into what is working on social media and how to use this data. It was founded by Brian Keyes and is a web-based platform where organizations can view their total social media audience, reach, engagement, sentiment, etc. The company also provides analytics of different platforms and services to decide which one to invest in based on its objective. For example, if they wanted to increase their Facebook page likes, they could choose Instagram or Twitter campaigns instead of a Facebook ad campaign or something like that.
How Companies Or a Brand Can Use Social Media Analytics To Make Marketing Decisions and To Form a Marketing Campaign Based Off Social Media Analytics.
1. Identify your objectives.
The first thing a company or brand needs to do is define the campaign’s objective. They need to choose what would work best for them, which is the platform that benefits their campaign. For example, suppose a company wanted more Facebook page likes. In that case, they could use other social media platforms such as Instagram and Twitter to gather followers since this process would take less time and effort than an ad on Facebook. The main point of this step is not only to set your objectives but also to identify which platform you are going to utilize for your marketing campaign.
2. Create a basic sitemap.
The next step is to create a sitemap. A sitemap is a list of all the pages you have on all the social media platforms. It can be done via Buffer or any other medium that you use for this purpose. The main benefit of doing this is that it tells your users what content they can find on your social media platforms.
3. Analyze and decide which platform matters the most.
We are ready to analyze our audience and decide what social media platforms matter most. It is important to remember your objective and how it affects your campaign based on the data that you have been given from NetbaseQuid.
4. Choose what works best and invest more time into it.
Now that you have chosen the social media platform you will use in your campaign, it is time to decide which works best for your audience. It can be done by changing each social media platform’s timing, photo, and copy until you find what works best for your audience. Then change the timing, image, and copy on those platforms until you find what works best for your audience. It is important to remember that all of the campaigns in your plan will be set for a certain amount of time. Still, it is also essential that you are constantly reevaluating those campaigns to see how they are working and if they need to be adjusted.
5. Use a tool to analyze what works in social media.
It is important that before you start investing your time into any campaign intended for a certain month or year, it is important to see which social media platform is working best for the entire audience so that you can adjust accordingly. It can be done using a social media analytics tool like NetbaseQuid.
6. Rinse and repeat.
After you gain followers, it is important to reevaluate and see if your campaign needs to be adjusted for better results based on the data you receive from NetbaseQuid.
It is important to remember that social media marketing differs significantly from traditional marketing. It is also important to remember that you can use analytics tools such as NetbaseQuid to see what works best for your company and make decisions accordingly.
NetbaseQuid provides companies and brands with insights into what is working on social media and how to use this data.