No matter how advanced computers become, your voice is the single best tool you have for communication. Talking is as fast as thinking and much easier than typing, and today, you don’t even need to type to find what you want.
You can simply ask your questions out loud.
What Is Voice Search and How Does It Work?
Rather than typing what you want on a keyboard, voice search technology makes use of simple microphone technology to take your commands.
First, you ask your computer for what you want. It processes this through an automatic speech recognition system and pushes your question into a search engine like Google. Whatever results the computer finds, it converts back into audio and vocalizes the answer out loud in the simple, plain, easy-to-understand language of your choice.
Years of machine learning and deep research have resulted in a speech recognition success rate of about 90%-95% accuracy. Not only does this technology work for taking notes, scheduling appointments, and helping differently-abled individuals, but it can also help customers find the products they are looking for and purchase them instantly.
Not only does voice search simplify purchasing products, but it also makes finding the best deals even easier as proprietary algorithms find the best offer for customers based on their geolocation data.
Why You Should Adopt Voice Search Marketing
There are already 4.2 billion voice search assistants in use throughout the world as of 2023.
This number is only expected to increase in the coming years since voice search is significantly more convenient.
It is easier than text search because it is completely hands-free. It can be accessed even by groups such as the elderly who have a harder time navigating computers and smart devices.
Reports from Think With Google suggest that nearly 27% of the entire global population uses voice search as their main method of searching for things online.
The biggest reasons why people are falling in love with voice search technology are as follows:
1. Voice search provides instant answers.
You don’t need to actively open up a web browser, type in your question and wait for the results. Voice searches are completely hands-free and provide instant answers to any questions you might have.
Questions such as “Is it going to rain today?” or “Where can I buy diapers near me?” all receive instant answers. They can be done seamlessly while you get ready for work, when you’re cooking, or taking a bath.
All you need is to be within range of a microphone.
2. Voice searches heavily favor local businesses.
The biggest concern people have when looking for a product, service, or a place to have dinner is whether it’s close to them. Voice search assistants are all primed with information on local shops and services as the phrase “near me” has skyrocketed as a suffix to most people’s searches.
This means local businesses are in for a positive spike in footfalls. Voice assistant technology already has the tools to help people find whatever they need to buy from a place near them.
3. Voice searches are ideal for cross-selling.
Since voice is such a natural, convenient method of interacting with your computer, customers are much more likely to consider a special offer or recommendation that their voice assistant offers.
Customer preferences are collected and built upon to the point that voice assistants are highly like to make good cross-offers on anything you are looking for famousbiography.
4. Extreme ease of use.
You don’t need the next Steve Jobs to create or market your voice assistant technology. Voice search software comes packaged with every smartphone, tablet, laptop, and computer today.
You already have access to a massive demographic of users that you can then start segmenting and targeting according to your business needs.
Any voice technology can easily be supplemented with video technology such as those found in phones to offer additional channels of interaction with your customers.
Advertisers can not only listen to what their customers want, but they can also offer timely video advertisements to further inform and educate customers in their buying journey.
5. Voice searches provide tremendous information regarding your customers.
Is your customer old or young? Female or male?
A lot of data can be gleaned from your customer’s voice, which in turn helps you develop personalized customer journeys that further bolster your brand and reputation.
Personalization isn’t just for lifestyle and luxury brands, it can help all brands connect emotionally with their customers and leave a stronger impression on their minds.
All of these things are essential for improving engagement, repeat business, and satisfaction rates.
In Conclusion
Voice search technology is making waves, and incorporating it into your marketing efforts will allow you to offer the best-targeted results for your customers.
